The American Kennel Club (AKC) refers to the Bichon Frise as "merry" and "cheerful",[14] and the breed standard calls for a dog that is "gentle mannered, sensitive, playful and affectionate". The Bichon Frise loves human company and demands much of your attention. They are generally very sociable and do well with an owner that takes them along on outings. They are charming, affectionate, and intelligent. Bichons do well with children because they are playful and have lots of energy. If affiliated with a particular territory and encouraged by owners, they can become very territorial. Bred to be companion dogs, the Bichon Frise tends to get along well with both children and other animals.

Bichon Frises are very obedient if training is started early and continued constantly.